The bright and dark sides of social media use during COVID-19 lockdown: Contrasting social media effects through social liability vs. social support

There exist ongoing discussions regarding whether, when, or why heightened reliance on social media becomes benefits or drawbacks, especially in times of crisis. Using the concepts of social liability, social support, and cognitive appraisal theory, this study examines distinct theoretical pathways through which the relational use of social media has contrasting impacts on cognitive appraisals of and emotional responses to the COVID-19 lockdown. We collected online survey data from 494 social media users in the U.S. during the COVID-19 lockdown. The results based on structural equation modeling (SEM) showed double-edged social media effects. When social media use results in perceived social support, it has a favorable impact on coping appraisals of the COVID-19 lockdown. This, in turn, is associated with lower levels of negative affective responses, such as anger, anxiety, and loneliness. In contrast, when social media use results in increased social liability (i.e., obligation to provide support to others), it negatively impacts cognitive appraisals and affective responses. The study makes significant contributions by unpacking two distinct theoretical mechanisms underlying social media effects: particularly social liability which has been underexplored but was found to be an essential concept to explain the dualistic impact of social media.

The role of uncertainty and affect in decision-making on the adoption of AI-based contact-tracing technology during the COVID-19 pandemic.

Objective: This study explores how negative affect, perceived net equity, and uncertainty influence the public's privacy decision-making regarding the adoption of contact-tracing technology based on artificial intelligence (AI) during the COVID-19 pandemic. Methods: Four hundred and eighteen adults in the US participated in the study via Amazon Mechanical Turk in August 2020. Statistical analyses were performed using the PROCESS macro. Indirect effects and their significance were estimated using bias-corrected bootstrap confidence intervals (CIs) with resampling set to n = 5000. Results: Perceived net equity was positively associated with low levels of perceived uncertainty regarding a COVID-19 contact-tracing application and intention to adopt it. Low levels of perceived uncertainty were positively associated with intentions to adopt such an application, thereby suggesting that a perceived level of uncertainty mediates the association between perceived net equity and adoption intentions. Anxieties regarding AI technology and COVID-19 risks both moderate the associations among perceived net equity, perceived level of uncertainty, and intentions to adopt the contact-tracing technology. Conclusions: Our findings highlight how the differing sources of emotion influence the associations among rational judgment, perceptions, and decision-making about new contact-tracing technology. Overall, the results suggest that both rational judgments and affective reactions to risks are important influencers of individuals' perceptions and privacy-related decision-making regarding a new health technology during the pandemic.

Privacy Management and Health Information Sharing via Contact Tracing during the COVID-19 Pandemic: A Hypothetical Study on AI-Based Technologies.

In this study, we extended and tested the privacy calculus framework in the context of a hypothetical AI-based contact-tracing technology for application during the COVID-19 pandemic that is based on the communication privacy management and contextual integrity theories. Specifically, we investigated how the perceived privacy risks and benefits of information disclosure affect the public's willingness to opt in and adopt contact-tracing technologies and how social and contextual factors influence their decision-making process. Four hundred eighteen adults in the United States participated in the study via Amazon Mechanical Turk in August 2020. A percentile bootstrap method with 5,000 resamples and bias-corrected 95% confidence intervals in structural equation modeling was used for data analysis. The participants' privacy concerns and perceived benefits significantly influenced their opt-in and adoption intentions, which suggests that the privacy calculus framework applies to the context of COVID-19 contact-tracing technologies. Perceived social, personal, and reciprocal benefits were identified as crucial mediators that link contextual variables to both opt-in and adoption intentions. Although this study was based on a hypothetical AI-based contact-tracing app, our findings provide meaningful theoretical and practical implications for future research investigating the public's technology adoption in contexts where tradeoffs between privacy risks and public health coexist.

Nostalgia, Social Media, and Subjective Wellbeing: The Dualistic and Conditional Effects of Nostalgia During the COVID-19 Pandemic.

Drastic lifestyle changes due to the COVID-19 pandemic have caused many people to undergo nostalgic longing for the past. Drawing on the regulatory model of nostalgia, we built a research model to examine the dualistic effects of nostalgia on subjective wellbeing, using self-continuity as a mediator and social media use as a moderator. The findings from an online survey (N = 373) indicated that when nostalgia is associated with an enhanced sense of self-continuity, it has a positive indirect effect on subjective wellbeing. In contrast, when not mediated by such a restorative function, nostalgia has a direct negative impact on subjective wellbeing. Both of these (positive) indirect and (negative) direct effects were moderated by social media usage, suggesting that social media use is a crucial communication-related boundary condition that reinforces or mitigates the dualistic effects of nostalgia. This study offers contributions to the literature by uncovering distinct pathways through which nostalgia carries differing implications for subjective wellbeing in times of crisis, as well as by identifying social media use as a boundary condition under which such dualistic roles of nostalgia manifest.